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Title: The Emergence and Evolution of Social Media Marketing: A Comprehensive Case Study of PP Net Abstract: In the current digital era, the ubiquitous presence of social media platforms has transformed them into indispensable tools for communication, entertainment, and marketing. This paper delves into the rise of social media marketing, focusing particularly on PP Net, a prominent platform offering specialized services such as name card likes and short video promotions. By analyzing PP Net\'s business model, innovative marketing strategies, and its profound impact on the industry, this study aims to provide profound insights into the pivotal role of social media marketing in today\'s dynamic digital landscape. Introduction: In recent times, social media platforms have not only revolutionized personal interactions but have also emerged as pivotal avenues for businesses to connect with their target audiences. Platforms like Facebook, Instagram, and Twitter have become essentia